About us
We took pictures just for you. Read about the history of WiserSites and the capable team behind the company.
Capabilities Our HistoryMEET THE PROFESSIONALS
The team
JASON WISER
Founder / CEO
Jason T. Wiser is a veteran developer and marketing manager. His passion is helping clients grow and manage their businesses using the Internet so he started a company that does just that.
DANIEL CRASK
CXO – Chief Experience Officer
Daniel is determined that your customers love the experience they get from your brand’s website. When he is not crafting brand experiences, Dan can be found at the gym, hiking the Smoky Mountains, in his garden, or wrestling his four kids.
GRIGOR ASATRYAN
Senior Lead Developer
Grigor Asatryan is a WordPress enthusiast and troubleshooter. He’s always ready to take on challenging opportunities and keeps plenty of room to help others achieve award-winning solutions.
JANINE HULDiE
Senior Project Manager
Janine graduated with her Master’s Degree in Business and Math Education and uses both to keep our agency on the rails as a Project Manager. She thrives on fun and exciting challenges, such as raising her two teenage daughters and working at home alongside her husband.
DAVID NAVARRO
Lead Designer
David is a multi-disciplinary designer who focuses on user experiences to drive brands to success. He lives in Cincinnati, but at Wiser Sites, he dwells in the pipeline that connects big ideas with successful, data-driven implementations.
JOHN MARSHALL
UI / UX Designer
Designer. Crooner. Pretty good clapper.
STEVE SUTTON
Backend Developer API / ERP
Steve Sutton has been creating websites since 2000. When he’s not busy working on his programming expertise, he likes to work on his mad HapKiDo skills and spend time with his family camping, biking, and hiking around Northern Michigan.
AMY HALL
‘Googleverse’ Expert
Amy is a Project Manager and our resident lover of all things Star Wars, Star Trek, and Dory. She’s the ultimate task organizer and keeps our many projects on track. Ask about her grandkids or her pets if you’d like your ear talked off.
NATHAN NORBERG
Project Manager
Nathan Norberg is a developer-turned-project manager. When not in front of a computer screen, he might be found by his TV screen collecting pieces of the Triforce or watching School of Rock for the 100th time.
BRENNAN ZAGAMI
Copywriter
Brennan writes for the internet, starting with your brand. He loves crafting copy and taglines, especially when they revolve around good stories. He’s proud of how he turned being terminally online into a full-fledged copywriting career.
ANDRII BALASHOV
Full Stack Developer
Andrii is a full-stack developer experienced in working in global environments with diverse, geographically dispersed teams. He enjoys boxing, music, and poetry, sometimes simultaneously.
KATI NEGLEY
Office Manager / Billing
Kati Negley is a born and raised Michigan resident. She’s a multi-tasking office management whiz who loves her family, her dogs, her homemade maple syrup, and the outdoors.
ALBERT VARDANYAN
Frontend Developer
Albert Vardanyan is a meticulous web developer with a passion for responsive website design. When he isn’t studying the latest on coding, he’s happiest spending time with his family.
HELEN CHEKANOVA
SEO / Analytics
Helen is an SEO Specialist helping websites rank on search engines so brands can be found by the audiences they’re looking for. Her skills are almost as powerful as her love for data analysis and visualization.
YOU?
Interested in seeing your face here? We’re looking for new members to join our team. If you are an experienced full stack developer, project manager, or process engineer, drop us a line!
Business Consulting
Want to grow your business online? We’ll consult with you to learn what your goals are, then help develop an Action Plan to execute your online marketing efforts.
Custom Themes & Plugins
Our team of full stack developers build custom WordPress themes, applications, and plugins that are designed specifically for your needs.
Project Management
With a Project Management retainer, you can apply retainer hours across our full spectrum of services, such as consulting, custom development, web design, goal conversions, and more!
Foundational SEO
Our team of developers and SEO specialists will improve the search engine ranking of your site using optimized site code, Titles and Metas, Site Maps, Schema, and more.
Hosting
We offer dedicated hosting speed and security at shared hosting prices. We’ll migrate your website and all its assets to our hosting service and keep your backups secure.
Metrics & Analytics Tracking
Goals set are goals met. With comprehensive analytics tracking, our marketing professionals will identify ways to increase your conversions and improve your website’s effectiveness.
A NOT SO LONG TIME AGO
WiserSites History
How did a lone developer for a local ministry launch an internationally renowned web development agency? With some long nights, a few good mistakes, and a tenacious team doing what they love and doing it well.
1997
Jason in Ukraine
Jason Wiser began studying SEO and digital marketing in the early 90s to fundraise for local churches and nonprofit organizations in Ukraine. At time when pre-built websites were standard, Jason cut his teeth on custom development and learned what small, local organizations needed to be found online.
2005
Building the team
Back in the States, Jason hired his first team members – developer Greg Asatryan and administrator Kati Negley – to begin building websites for small businesses under the name Webination Station. The team continued to grow with a full project management team forming in the following years.
2014
WiserSites is formed
In 2014, Webination Station reformed under a new name – WiserSites. Under this identity, the company hired new team members with skillsets in design, web development, and business development in order to offer more services to its expanding clientele. The company developed its signature “One Thing” philosophy and “Wiser Way” development process that it still uses today.
2016
And grows and grows…
Within two years, WiserSites rapidly expanded to begin offering services such as foundational SEO, domain hosting, business consulting, site migration, and e-commerce development, transforming the organization from a boutique website builder into a full-service web development agency with a global presence in both clientele and staff.
2023
Hand in hand
In 2023, WiserSites merged with Brand Shepard, a premium branding agency founded and led by Daniel Crask for over 15 years. Jason and Daniel now serve as copartners for WiserSites, guiding multi-disciplinary teams in branding, design, development, and marketing operations. Together, they build better websites in wiser ways, making WiserSites an industry leader in branding and web development for enterprise organizations.
Partners that build together
We’re not a one-time, in-and-out agency that just builds websites. We are long-term partners that act on your behalf to manage, grow, and improve your most important digital assets. If that’s the relationship you’re looking for, there’s just one step left.
Get in Touch
Talk With Us