Foundational SEO

Every great building begins with a solid foundation, and building a great website is no different.   

Our team of developers and SEO consultants will lay the foundation for your success by optimizing site code, Titles and Metas, Sitemaps, Analytics, and so much more.

SEO services often bill you at industry rates that average $250/hour, and it’s not always easy to understand exactly what you’re getting for your money.  Our Foundation SEO service is a flat fee, and you’ll be able to see exactly what you’re getting for your investment using the checklist below.

This service is the first step in getting found online.

The goal of SEO is to ensure that your potential customers can search for and find your products and services. And equally important is your ability to understand your traffic and metrics.

Basically, you need to know if your investment is paying off.

That’s why in this foundation service, we set up your Google Analytics, goal tracking, and Webmaster Tools so you can see exactly how many people are visiting your site, how many are taking action, and how they found you.

Is your site search-friendly?  This service is also a site audit that answers that very question. Proper SEO is essential to being found in Google and ranking well. Without it, you’re losing traffic. leads, and money to your competitors.

We developed this service because setting up your site properly can be costly, time-consuming, and complicated.  You don’t want to sit around worrying about title tags, rel-canonical relationships, meta descriptions, and on and on and on.  You just want to get on with posting, generating new leads, and growing your business. 

Fortunately, there’s an easy way to fix that.

Built-in optimization you can see working

Wiser Sites Foundation SEO service uses Google’s own tools and select plugins to build search-engine friendliness right into your website. We’ll handle basic optimization to drive a measurable increase in your traffic.

All future SEO efforts will require these basic and foundational steps to be taken.

Search-Engine Friendly Site Tags, Maps, and Settings

Google uses things like title tags, header tags, and meta descriptions to find, rank, and display your website. For most small business owners, installing and coding these properly can be technical, complicated, and frustrating. But it doesn’t have to be. 

Your site will be configured to be user-friendly and search-engine-friendly, helping you get discovered by new customers.

You work on your business, and we’ll work to build your SEO foundation.

Don’t overpay for the basics.  

Don’t get confused by pricing.

We will install and get your SEO Foundation working for you. 

Improve your visibility.

We start by installing the Yoast WordPress SEO plugin. We understand Yoast is easy to install, but it’s the settings our customers don’t want to wrestle with to get the plugin to function optimally. 

But this service is not simply installing a plugin and walking away. 

Here is the SEO checklist of everything that this service does for you (View PDF):

• Confirm that Google Analytics is installed properly. If not, we set up, verify, and connect your analytics to your website
• We set up, verify, and connect Google Search Console.
• Connect your Analytics to your Google Search Console.
• Title tags in the head of your posts & pages. We audit your site to ensure these are properly coded; if not, we will fix them in your theme.
• We also review your header tags in your templates to ensure you do not have too many on each page. If the code is rendering the wrong headers, we edit the templates.
• We make sure your social media has the proper Open Graph data, which is important for social sharing to platforms like Facebook, Google+, Pinterest, and Twitter, as well as your Twitter card data and your Google Publisher information.  
• We also make sure that your site-wide meta settings are properly set up
• We submit your sitemaps to Google Search Console.
• We audit and fix any www. or non www. conflicts.
• We audit your permalinks to make sure you are using the best version.
• Audit pages, posts, categories, and tags that should be set to no-index.
• Check WordPress general settings for tagline and indexing is turned on.
• If your theme uses bread crumbs we make sure they are set up properly.
• Audit the robots.txt file and fix any errors.
• Install Schema plugin that will allow you to customize each product properly.
• Ensure your site always resolves to one domain name www or non-www.
• Set up at least 2 conversion goals.