About us

We are a collaborative team helping manufacturing and distribution companies grow.

We handle the details, from planning and design to launch and ongoing support, so your site keeps working for you.

MEET THE PROFESSIONALS

JASON WISER

Founder / President

Jason is a veteran developer, SEO consultant, IT operator, and marketing manager. When he is not spending time with his family, he can be found enjoying everything from fishing and hunting to ballet and culinary arts. He loves riding his Harley and traveling the world.

JENNIFER CALHOUN

VP of Operations

Jennifer is a strategic leader who builds scalable systems and high-performing teams to drive growth in complex, regulated environments. With 25+ years of experience, she specializes in translating executive vision into operational excellence and high-impact digital solutions.

GRIGOR ASATRYAN

Senior Lead Developer

Grigor Asatryan is a WordPress enthusiast and troubleshooter. He’s always ready to take on challenging opportunities and keeps plenty of room to help others achieve award-winning solutions.

ANDRII BALASHOV

Full Stack Developer

Andrii is a detail-oriented developer who focuses on building secure, efficient, and reliable web solutions. He enjoys solving complex technical challenges and continuously improving performance and functionality.

ALBERT VARDANYAN

Frontend Developer

Albert Vardanyan is a meticulous web developer with a passion for responsive website design. When he isn’t studying the latest on coding, he’s happiest spending time with his family.

STEVE SUTTON

Backend Developer API / ERP

Steve Sutton has been creating websites since 2000. When he’s not busy working on his programming expertise, he likes to work on his mad HapKiDo skills and spend time with his family camping, biking, and hiking around Northern Michigan.

AMY HALL

Support Manager

Amy is a Project Manager and our resident lover of all things Star Wars, Star Trek, and Dory. She’s the ultimate task organizer and keeps our many projects on track. Ask about her grandkids, pets, or garden if you want your ear talked off.

CAMILLE SERLIN

Project Manager

Camille is a project manager who keeps things moving and makes things as easy as possible. Big on clear communication, good vibes, and making sure the process is enjoyable.

CLAY CAULEY

Lead Senior UI / UX Designer

He’s spent the last 15+ years turning everyday inspiration into thoughtful designs. Pushing pixels in Figma & bringing it to life in code. Beyond the screen, he’s a big fan of the outdoors, playing tennis and adventuring with his family.

DAVID NAVARRO

Technical UI / UX Consultant

David is a multi-disciplinary designer who focuses on user experiences to drive brands to success. He lives in Cincinnati, but at Wiser Sites, he dwells in the pipeline that connects big ideas with successful, data-driven implementations.

KAREN SAMS

Director of SEO

Karen has more than 2 decades of experience launching high-performing, search-optimized websites. Outside work, she enjoys running, reading, and cheering on her kids at sporting events.

WILLIAM ROCK

Director of Lead Conversions

William is a digital growth strategist with more than 25 years of experience specializing in conversion rate optimization CRO, SEO, PPC, analytics, and website performance. He helps B2B and B2C organizations transform complex digital experiences into measurable growth through data-driven strategy, technical optimization, and user-focused marketing.

KATI NEGLEY

Office Manager / Billing

Kati Negley is a born and raised Michigan resident. She’s a multi-tasking office management whiz who loves her family, her dogs, her homemade maple syrup, and the outdoors.

Get in Touch

AN AMAZING JOURNEY

WiserSites history

It all began with a desire to help non-profits and local organizations, and over the next few decades, grew to become a trusted resource for small businesses and corporate marketing teams.

1997

The beginning

Jason Wiser began studying SEO and digital marketing in the early 90s to fundraise for local churches and nonprofit organizations. At a time when pre-built, template websites were standard, Jason cut his teeth on custom development using custom HTML, Dreamweaver MX, and WordPress 1.0.

2005

Building the team

Jason hired his first team members – developer Greg Asatryan and administrator Kati Negley – to begin building websites for small businesses under the name Webination Station. The team continued to grow adding developers, designers, and project managers over the next few years.

2014

WiserSites is formed

In 2014, Webination Station reformed under a new name – WiserSites. Under this identity, the company hired new team members with skillsets in design, web development, and business development in order to offer more services to its expanding clientele. The company developed its signature “One Thing” philosophy and “Wiser Way” development process that it still uses today.

2016

And grows and grows…

Within two years, WiserSites rapidly expanded to begin offering services such as foundational SEO, domain hosting, business consulting, site migration, and e-commerce development, transforming the organization from a boutique website builder into a full-service web development agency with a global presence in both clientele and staff.

2020

The Acronyms

In 2020, WiserSites went all in on corporate B2B websites. Expanding skills in API integration for ERP, CRM, PIM systems and more. WiserSites no longer focused on just the website, but turned attention to helping clients leverage their website for full system integration. Lead generation automation, integration into partnerships with dealers and representative for our manufacturing clients, ASA and support for parts, warranties, and order status.

2026

Hand in hand

Today, the WiserSites team continues to build better websites in wiser ways, making WiserSites an industry leader in branding and web development for corporate entities. Our main focus is partnership with our clients. Working together to better understand your customers, their needs and goals.