Overview
Unifying a Complex Brand and Product Ecosystem
The Challenge
The primary obstacle for Doyon Baking, a legacy industrial manufacturer with $40 million in annual revenue, was an antiquated, fragmented digital presence hosted across multiple disparate platforms. Built on an elementary page-builder framework, the legacy CMS was labor-intensive to maintain, rendering product and resource updates a significant operational challenge. Furthermore, a clunky and convoluted user experience (UX) from the homepage to the product detail pages (PDPs) obscured user journeys and hindered navigation. This inefficient digital infrastructure failed to support Doyon’s position as a premier global provider of commercial baking systems, resulting in optimal user frustration and lost engagement opportunities.
Our Solution
WiserSites engineered a sophisticated, custom-designed web platform that completely aligns with Doyon Baking’s brand standards while centralizing operations into a single digital architecture. The overhauled UX introduces an intuitive navigation model that accelerates the customer journey directly to critical product detail pages. By integrating an enterprise-wide resource library, the platform optimizes self-service capabilities for both field representatives and clients, significantly reducing corporate support overhead. Additionally, the implementation of a sustainable “click-and-brick” plugin seamlessly bridges online engagement with dealer channels, driving operational efficiencies and expanding market capture.
I am happy to endorse Wiser Sites. Their work is of high quality and integrity. They have been very helpful in assisting me as I learn more about managing our website. Jason has provided prompt response to my questions and been patient as I ask them.
Janice Marcum
Jason’s work seems to gel well with this new marketing philosophy where SEO (Search Engine Optimisation) and your target market research form 2 of the primary pillars that allow you to integrate your online marketing and off line marketing into one single well managed marketing effort.
Frank Gainsford
Case Studies
Real Results for Real Manufacturing and Distribution Teams.
See how strategy, design, and technical execution come together to deliver measurable results and long term growth.
Standex Case Study
Wiser Sites partnered with Standex to completely reimagine their online ecosystem. By establishing a unified brand identity, streamlining the content, and implementing a sophisticated, responsive design.
Middleby Case Study
Middleby delivers industrial-grade solutions that power commercial kitchens and foodservice operations worldwide. With a focus on innovation, reliability, and performance, their products help businesses cook smarter, increase efficiency, and elevate culinary results.
