Unlocking a global technology authority’s true potential

Wiser Sites partnered with Standex to completely reimagine their online ecosystem. By establishing a unified brand identity, streamlining the content, and implementing a sophisticated, responsive design.

Overview

Unifying a Complex Brand and Product Ecosystem

The Challenge

The legacy Standex digital presence was hindered by significant content bloat and an fragmented site architecture. With numerous pages featuring outdated information, the platform failed to effectively communicate Standex’s comprehensive scope of operations to stakeholders. Additionally, the visual identity lacked the sophisticated tone expected of a global technology enterprise, and the absence of a comprehensive analytics framework prevented data-driven tracking of the site’s performance.

Our Solution

Through a unified brand identity and a refreshed visual language, the new platform successfully establishes Standex as a global technological authority. The sophisticated, responsive design ensures a seamless user experience across both desktop and mobile devices, enabling stakeholders to efficiently locate critical information. The redesigned website now serves as a high-performing primary touchpoint for both investor relations and corporate recruitment initiatives.

When hiring a web developer… I want to work with someone who will collaborate with me, and not simply take orders… That’s why I like working with Jason and have hired him more than once. He gets into the process with the designer(s), he provides insight as to why an idea can be improved upon, and the guy just gets it

Dan Crask

Brand Shepherd
The truly unique thing about working with the Wiser team is the collaboration from Day One. From the initial discovery meeting to launch, we were a single team on a mission to build the right web presence for Standex.

Christine Welby

Standex

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